Methodology
How we rank brands (2026)
Rankings blend commercial availability with editorial structure. We never describe them as impartial “best for everyone” league tables — your priorities (bonus size, game mix, payments, support languages) may differ from the order we render.
- 1
Commercial reality
Placements may reflect partner contracts, inventory, and seasonal buy-ins. When our backend includes an explicit order field we respect it ascending; editors can still pause brands that fail compliance sweeps even if an old numeric rank exists in the feed.
- 2
Reader clarity
Bonus copy is mirrored from the API or an operator-approved override. We do not invent RTP figures, withdrawal stopwatches, or generic “instant payout” guarantees. If microcopy changes on the partner site, assume theirs is binding.
- 3
Device splits
Certain programmes split mobile and desktop budgets. We detect device class via the User-Agent string the browser sends on the first HTML request — not via responsive breakpoints — so SSR output matches what the partner expects for that traffic slice.
- 4
Visual vs API order
The numbered rail on desktop cards reflects visual position (1, 2, 3…) after filtering and sorting. That can differ from the raw API order field used for scoring logic — check the FAQ on the homepage if you need the nuance for analytics QA.
- 5
Safety gates
Harm-reduction anchors remain in the header and footer on every template. We remove or downgrade any creative that removes 18+ warnings, buries self-exclusion links, or contradicts UK advertising code interpretations we rely on.
- 6
Corrections loop
If you are a licensed operator and believe our summary materially misstates your product, contact us with legal/marketing references. We cannot promise instant takedowns, but we triage anything that could mislead a UK player.